The Latest from Synthesis Insights

Category: Digital Advertising

B2B Paid Media Strategy

Why You Absolutely Need a B2B Paid Media Strategy

Are you looking to reach more businesses with your products and services? One way you can achieve this is through a B2B paid media strategy.  But what exactly can you expect from a B2B paid media campaign, and how can you achieve the best results? Check out our article below to learn everything you need ... Read more

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B2B Blog Strategy Guide

How to Create a Great B2B Blog Strategy

B2B (business to business) blog content can increase website traffic, boost your brand, attract new customers and increase sales revenue. We recommend the investment for most B2B companies as part of their larger B2B marketing strategy.  In this article, we will discuss how to create a B2b blog strategy and how a blog content strategy can ... Read more

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B2B PPC - Maximize Your Results

B2B PPC for Effective Lead Generation

When it comes to lead generation strategies for Business-to-Business (B2B) companies, you will struggle to find better than PPC advertising. If you are looking for ways to secure more business, read on to discover everything you need to know about PPC advertising and the benefits it brings.  What is B2B PPC? PPC for B2B gives ... Read more

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B2B SEO Guide

B2B SEO Guide

You might be wondering if SEO can work for B2B as well as it does for B2C. The answer is, yes! B2B SEO works and is crucial for any B2B digital marketing strategy. We’re here to help though with some tips on how you can make the most out of your strategy when doing business ... Read more

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Digital marketing for B2B guide

Digital Marketing for B2B

What is B2B Digital Marketing? B2B stands for “business-to-business”. Digital marketing for B2B differs from B2C digital marketing. Instead of marketing your products or services directly to consumers. You’ll be gearing your marketing toward B2B company decision-makers.  B2B marketing targets the needs, interests, and challenges of individuals who are making purchases on behalf of their ... Read more

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