B2B SEO Agency
Synthesis Insights is a founder-run consultancy built around industrial and commercial manufacturers. On an SEO engagement we choose keywords by what closes in your CRM, fix the technical foundation that gets those pages indexed, and build the content your buyers expect. Every report opens with what reached your sales team and what closed.
The $500 AI Visibility Audit tests whether AI assistants name you when your buyers ask for options.
Landing page click-through from search
That page’s most important query
One landing page for a leadership development firm, after FAQ and metadata fixes. Not a manufacturer, and the published organic results we can show are a short list. The fix was metadata and on-page answers, which is the same work on a spec page. Client names stay off the public site by agreement.
You get the report. It shows keyword positions moving in the right direction. Traffic has ticked upward on a few landing pages. Organic sessions look healthy. The agency calls it progress. Meanwhile, your sales director tells you the leads are the same mix they always were, and none of the new names came through the website. You cannot connect a dollar of pipeline to the work.
A facilities manager asks ChatGPT, Perplexity, and Google’s AI Overviews for a shortlist before clicking a search result. If your company is missing when they ask “who makes a dust collector that meets NFPA 484 for combustible metal fines,” the conversation moves forward without you. Rankings matter. Traffic matters. But only as inputs. Pipeline is the scoreboard, and a report that stops at inputs never answers the question your CEO is actually asking.
B2B SEO Services
Every engagement for B2B SEO services begins with one question: which organic pages and terms have ever produced a deal in your CRM. The answer shapes the work of an industrial SEO agency. Technical fixes, content choices, and off-page effort all trace back to that revenue record. Manufacturing SEO is measured by the pipeline it influences, and every decision starts there.
We do not pick keywords by search volume alone. We start inside your CRM and identify which queries brought in leads that your sales team actually closed. Those terms get the first investment, because they have already proved they produce revenue for your specific business. Lower-volume terms that consistently create pipeline get priority over high-volume terms that never produce a conversation. The goal is to extend what already produces revenue. We wrote about how to build a B2B keyword strategy that starts with closed revenue instead of search volume.
A design and architecture firm came to us with exactly one URL indexed by Google. The sitemap was misconfigured and Google could not find the content. We repaired it, and several hundred pages were indexed. That work is unglamorous and never appears in a creative brief, but when a manufacturer’s product pages and application guides are invisible to a search engine, nothing else matters.
The person typing the search might be an engineer, a facilities director, or a procurement lead with a long list of specs. They need to see that you understand the application, the standards it must meet, and the comparisons a committee will debate before anyone signs. We build spec-level pages, use-case and application content, and the comparison pages that answer the questions buyers ask before they shortlist a vendor. Every page exists to support a purchase decision. Once the right people arrive, B2B conversion rate optimization turns that traffic into actual RFQs and quote requests.
Google and AI assistants both rely on signals outside your own site. Earned links from trade publications and industry organizations carry weight. Unlinked brand mentions can be turned into links. Reviews and directory presence on the platforms your buyers actually use send a signal that a company is real and relevant. We identify where those signals are missing for you and build them, because the same mentions that influence a Google ranking also influence whether AI assistants name you. Off-page SEO strategy builds the external signals that feed both traditional search rankings and the answers AI assistants surface.
A June 2026 measurement of eight buyer questions across ChatGPT, Perplexity, Gemini, and Google AI Overviews found a technical consultancy recommended in zero of them. On several runs the engine looked the company up, weighed it against a competitor, and left it out of the answer anyway. We measure your current share of AI answers, then address the factors that can change it: structured content, off-page signals, and the technical markers AI assistants use to decide who to name. The $500 AI Visibility Audit is the fixed-fee way to find out where you stand today.
Every report starts with what reached your CRM and what closed. How many organic leads entered a deal stage. What page or term produced them. How that compares to the previous period. Rankings and traffic sit underneath as diagnostics, the same way a doctor reads lab results to understand what is happening beneath the surface. If a ranking improved and the pipeline did not, the report says so plainly, and we adjust. The blind spot in a B2B SEO report is that AI-generated answers intercept buyers before they ever see a ranking page.
Every result below belongs to a real client. Client names are never published, by agreement with the companies we work for. The specific results we can share form a small set. Each one is documented and tied to a real engagement, and that is the honest scope of what follows.
The average client engagement runs past four years and the longest active client has been here six years and counting. Every contract is month to month with a thirty-day cancellation clause. A client who stays four years on terms that let them leave in thirty days is a client who can measure the value and decides each month to keep going. We do not ask for an annual commitment because the work should earn its renewal. The full client results show anonymized outcomes across advertising, SEO, and AI visibility work for several different client types.
Book an intro call Want this measurement standard on your organic search?
You sell a considered-purchase product with a long buying cycle, often to a committee, often through a dealer or distributor channel alongside direct sales. Your marketing team is lean. You have a CRM with actual deal stages and a sales team that works the leads. You are willing to connect SEO spend to pipeline and have the data to do it. You expect pipeline to be the scoreboard.
You want a rankings report as the primary measure of success. You have no CRM and no sales process to measure against, so there is nothing to tie the work to. You run a local service business chasing map-pack visibility in one city. You run an ecommerce store where the transaction happens on the site with no sales conversation. Any of those describes a different engagement than the one we run.
We examine your site’s technical health and indexing, your backlink and brand mention profile, and your current visibility in both search results and AI assistants’ answers. We pull your CRM data to identify every organic page and search term that has ever produced a deal. That gives us a baseline measured in revenue.
We prioritize the work that will move the pipeline fastest. Usually that means technical and indexing repairs first, because you cannot rank or get recommended for pages a search engine cannot find. Then we map content and off-page work against the keywords your CRM says close. You get a plain written plan.
We execute the work, report against the CRM, and adjust as the data comes in. Content goes up, technical issues get resolved, off-page signals get built, and your share of AI answers gets measured. The work continues against the pages and terms that produce pipeline, and we adjust when the evidence points elsewhere.
You work with me, not an account manager. I design the accounts, own the analysis, and am on every client call. Contractors execute alongside me. The relationship is month to month with a thirty-day cancellation clause. That means the work has to produce value you can see in your pipeline, or you walk. The thirty-day cancellation is the only guarantee that matters.
The B2B PPC agency page details how we tie ad spend to the same CRM pipeline metrics. Our paid media management retainer covers search and social campaigns across Google Ads, Microsoft Ads, Meta, and LinkedIn under one strategy.
Questions
SEO is not advertising. You do not turn it on and see a lead by Friday. For a long-cycle industrial buyer, the pages we build or repair need to get indexed, earn their authority, and begin answering the questions your buyers ask. That takes time. The more useful distinction is between early signals and pipeline. Technical fixes can show indexing and impression gains before a content page’s full effect appears. A content page built for a spec-driven buyer takes longer to appear in results and longer still to influence a deal. We track both and report the difference.
Yes. The same signals that earn a position in Google’s organic results, pages that are technically sound, content that answers a buyer’s question directly, and off-page mentions from trusted industry sources, also determine whether AI assistants name your company when a buyer asks for options. We measure your current share of AI answers, identify which competitors AI assistants are recommending instead, and build the content and link profile that changes it. The AI Visibility Audit is a fixed-fee way to get that measurement before committing to anything larger.
We set pricing per engagement on the introductory call. There is no published rate card, because the scope varies too widely between clients to list a number that would be honest. A manufacturer with a clean technical foundation needs different work than one with broken indexing and no backlink profile. The call gives me enough context to quote a price that reflects your actual situation.
You can measure it with more precision than most people assume. It will never have the surgical exactness of a paid click. If your CRM records the original lead source and the pages a prospect visited before converting, you can see which organic pages and terms feed the pipeline. Attribution gets noisy when a buyer visits your site through search, leaves, and returns later through a direct visit or an ad. We treat that noise honestly. We avoid claiming every influenced deal and focus on the trend: when we invest in a set of pages and terms, does the number of CRM leads from those pages rise.
We run both, but SEO is a standalone engagement and is never bundled as an add-on to an advertising retainer. We also manage paid search for the same kind of industrial buyer, on a separate engagement with separate measurement. Some clients work with us on both. SEO alone is a complete engagement. The measurement logic is the same for each: leads that reach the CRM and close.
If you need an SEO engagement that reports against your pipeline, book a call. It is thirty minutes, direct with me. There is no pitch deck. I will ask what you manufacture, who buys it, what your CRM says about the leads you get now, and what you have already tried. From there I can tell you whether the fit is right and what the work would look like.
Not ready for a call? The $500 AI Visibility Audit tests whether AI assistants name you when your buyers ask for options. No retainer, no commitment.
I built this firm’s SEO practice around one frustration I kept hearing from manufacturers. They would show me a rankings report from their previous agency and tell me that their sales team saw nothing from it. The report looked fine. The trend lines pointed up. But nobody in the building could point to a single deal. I decided the only honest way to run this engagement is to open every report with what reached the CRM and what closed. That is the standard.
Andre Rosdahl, Founder