The Latest from Synthesis Insights

A balancing scale with a figure of a person over each scale representing the words B2B and B2C.

Breaking it Down: B2B vs B2C Marketing Demystified

Experienced marketers understand that marketing to a business requires a different approach than marketing directly to a consumer. B2B & B2C marketing requires two distinct approaches to promote products or services.  While the end goal for both is to drive sales, promote brand awareness, and foster customer loyalty, their approaches differ significantly due to the […]

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b2b inbound marketing

An Introduction to B2B Inbound Marketing (A Guide)

In today’s digital age, traditional marketing tactics are no longer as effective when it comes to reaching and engaging with B2B clients. As a result, businesses have faced unique challenges in targeting and reaching their ideal customers. This is where B2B inbound marketing comes in. B2B inbound marketing is a strategy that focuses on attracting, […]

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b2b growth marketing

The Importance of B2B Growth Marketing & How to Implement It

Imagine propelling your business into a realm of sustained success, where every marketing effort becomes a catalyst for growth. In a world where competition is fierce, B2B growth marketing isn’t just a strategy; it’s the strategic imperative that separates industry leaders from the rest. Join us on a journey where we unravel the secrets, strategies, […]

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b2b video marketing

The Power of B2B Video Marketing: Strategies for Success

In today’s digital age, B2B video marketing has become one of the most powerful and influential mediums in digital advertising. The transformative power of visual storytelling has redefined how businesses connect with their target audience, fostering engagement and bolstering brand visibility. While video marketing has long been popular in the B2C sector, staying ahead in […]

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b2b marketing channels

Exploring the Most Effective B2B Marketing Channels in 2023

In the fast-paced realm of B2B digital marketing, staying ahead of the curve is paramount to success. Strategies and channels that deliver the best results are constantly evolving, with various channels vying for attention and supremacy. As we continue into 2023, it’s time to look at the most potent B2B marketing channels for reaching your […]

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