The Latest from Synthesis Insights

Author: Serena

bad seo practices

10 Bad SEO Practices That Can Tank Your Google Rankings

Serena

Maintaining strong Google rankings is imperative in our highly competitive digital marketing landscape. Data shows that even minor ranking drops can impact a business’s visibility and traffic, which can lead to a potential loss of clients and revenue. Good SEO is essential for maintaining these rankings. However, the lure of quick fixes often leads businesses […]

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Google Business Profile Optimization: Turn Views into Visits

Google Business Profile Optimization: Turn Views into Visits

Serena

Did you know that 76% of people who conduct mobile searches for local businesses visit one within 24 hours? Well, 28% of those searches result in a purchase. A well-optimized Google Business Profile can be the key to capturing these ready-to-act customers, making it one of the most powerful tools in local search. However, simply […]

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Local SEO Keyword Research

Local SEO Keyword Research: Maximize Your Local Visibility

Serena

Standing out among local competitors has never been more crucial for businesses. With consumers turning to search engines for local services, mastering local SEO keyword research is key to enhancing visibility. Gone are the days of generic keywords; now, local relevance is critical in connecting with the right audience. Local keyword research acts as a […]

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local seo strategy

Mastering Your Local SEO Strategy: Step-By-Step Instructions

Serena

Imagine your business becoming the talk of the town with a simple tweak to your online presence. Enter your local SEO strategy. Local search engine optimization (SEO), falling under the larger umbrella of search engine marketing, is a hidden gem in the treasure chest of digital marketing, an often overlooked yet vital strategy. Local SEO […]

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B2b search engine marketing

B2B Search Engine Marketing: Your Blueprint for Success

Serena

Do you know how pivotal B2B search engine marketing (SEM) can be for businesses in the digital era? In a fast-paced industry like digital marketing, SEM has become a cornerstone for B2B businesses looking to stay competitive and thrive. SEM is essential for increasing visibility and capturing high-quality leads by placing your business at the […]

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