Blog
Everything here comes from work I actually did: audits, rebuilds, and measurement problems from live ad accounts, anonymized. No trend roundups, no filler.
The shortlist forms in the answer, and nothing in your analytics records that you were left out. Your buyers have started asking AI assistants which company to use before they ever type a search into Google. The assistant answers with a shortlist of names. If your company is not on that shortlist, you are out […]
Read Full ArticleThe whole argument for checking before you cut, in one row. Most advice about negative keywords stops at the easy half: open the search terms report, find what spent money without converting, exclude it. That will find you real waste. On a badly measured account it will also talk you into deleting traffic that was […]
Read Full ArticleAn import can report success on every line and still record nothing. The tool works. That is what makes this expensive. You connect Google Ads to Microsoft Advertising, pick your campaigns, click import, and a few minutes later the campaigns are there. Same ad groups, same keywords, same ad copy. The status log says it […]
Read Full ArticleOne account, eight days, and the reason I stopped trusting the Conversions column. Google Ads call tracking counts five different things, and two of them count a click on a phone number instead of a phone call. If your account uses one of those methods, the Conversions column is telling you how many people reached […]
Read Full ArticleMost lists of bad SEO examples lead with keyword stuffing and paid backlinks. Skip those. Nobody running a real account does either anymore, because Google’s spam systems caught up to both years ago. The bad SEO I actually find, auditing live client sites in 2026, is advice that used to be correct, delivered with total […]
Read Full ArticleLocal SEO keyword research has a habit of starting in the wrong tool. Someone opens Semrush or Keyword Planner, types in a service, and writes down the volume number the tool shows. That number is very often not measuring what the business owner thinks it’s measuring, and building a keyword list on top of it […]
Read Full ArticleGoogle Business Profile optimization gets treated like a content calendar problem. Post more, add more photos, answer reviews faster. Some of that helps. None of it is where the real leverage sits, and the platform has changed enough in the last two years that a good chunk of the standard advice online is now describing […]
Read Full ArticleMost explanations of B2B vs B2C marketing start with the same list: B2B has longer sales cycles, more decision-makers, higher-value deals. B2C is faster, more emotional, driven by impulse. All of that is true, and none of it is the difference that should change how you run a marketing program. The difference that actually matters […]
Read Full ArticleMost guides to local SEO for small businesses read like a shopping list: claim your Google Business Profile, get reviews, build citations, write local content, run some ads. Every item on that list is real work. None of it tells you what to do first, and for a business owner with a few hours a […]
Read Full ArticleMost B2B conversion rate optimization advice assumes you can run a real experiment: split the traffic, wait for a winner, ship it. In B2B lead generation, that assumption is usually wrong. Most B2B accounts do not get enough traffic to make an A/B test mean anything, and a test that never reaches statistical significance is […]
Read Full ArticleMost B2B email marketing advice is about the wrong ten minutes of a lead’s life. It covers subject lines, send times, and open rates for the campaign that goes out after someone converts. It says almost nothing about the window right after they submit the form, which is the part that actually decides whether the […]
Read Full ArticleA landing page doesn’t get graded on how it looks. It gets graded on what shows up in the CRM a few weeks later, and those two verdicts disagree more often than anyone building a landing page wants to admit. You can build a page that hits every item on a landing page best practices […]
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