The Latest from Synthesis Insights

Author: André

writing b2b testimonials

B2B Testimonials: What Makes Them Effective?

Testimonials are a form of social proof and are powerful marketing tools for businesses that operate in the B2B space. They provide potential clients with a glimpse into the experience of working with a business, which builds trust and credibility. When there is a lack of testimonials (or none at all) on a brand’s website, ... Read more

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b2b user stories

4 Things We Learned From Using B2B User Stories

Do you have a strong idea of who your target customer is? If not, check out our blog posts on creating buyer personas and customer journeys. Otherwise, you’re ready to take everything you’ve learned about your ideal customer base and make changes to your website to improve user experience. Conducting customer research is an essential ... Read more

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customer journey profiles

A Seamless B2B Customer Journey With Synthesis Insights

Have you considered a customer journey for your B2B business to improve marketing efforts? Well, I’m here to tell you exactly what to expect from beginning to end. But first, make sure you read our post on B2B buyer personas (aka, “customer personas”) as this will be the starting point in this process. If you’re ... Read more

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Image shows a magnifying glass hovering over 6 customer avatars

How to Develop Well-Defined Buyer Personas for B2B Marketing

Do you need help creating a B2B buyer persona but have no idea where to start? Well, you’ve come to the right place. When increasing your brand awareness, it’s easy to think you should cater your business to everyone in hopes of attracting as many new customers as possible. While that seems reasonable, you may ... Read more

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B2B Paid Media Strategy

Why You Absolutely Need a B2B Paid Media Strategy

Are you looking to reach more businesses with your products and services? One way you can achieve this is through a B2B paid media strategy.  But what exactly can you expect from a B2B paid media campaign, and how can you achieve the best results? Check out our article below to learn everything you need ... Read more

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