More leads. More revenue. Less spend. From the same paid media budget.

We grew an industrial manufacturer’s revenue 25% on 21% less ad spend in 12 months. Cost per customer fell 45%. Same product, same market, better account.

If you’re a manufacturer running $250K-plus a year in paid search and paid social and your reports look fine but your sales team isn’t feeling it — we should look at your account.

You keep the audit either way. No pitch deck. No sales process.

Industrial manufacturer: 2024 vs. 2025

−21.2%

Paid Ad Spend

+24.5%

Revenue from Paid Media

4.55x → 7.18x

Return on Ad Spend (ROAS)

−45.4%

Cost Per Customer

The spend is working. It's just not working hard.

Most manufacturers we look at are spending $250K to several million a year on paid search and paid social. Campaigns are live. Reports look fine. The ROAS number on the quarterly slide doesn’t quite match what sales is closing. What we usually find:

One or two umbrella campaigns mixing branded, commercial, industrial, and e-commerce intent into the same bucket.
Paid traffic landing on the homepage or a generic Contact Us form.
Paid social punished for last-click revenue when it's doing awareness work for the rest of the buying committee.
A generalist agency that's never read a product spec sheet, never sat in on a dealer call, treating your account like a software startup's.

Spend isn’t the problem. Allocation is. That’s the gap we close.

Here's what changing the account looked like.

Industrial manufacturer. ~$11,000 average deal size from paid search leads. Direct and dealer network. Full-year 2024 vs. full-year 2025. Per HubSpot and ad platform reports.

Metric	2024 vs. 2025
Paid Ad Spend	$369,804 to $291,583 (-21.2%)
Revenue from Paid Media	$1,681,551 to $2,094,207 (+24.5%)
Return on Ad Spend (ROAS)	4.55x to 7.18x (+57.9%)
Cost Per Customer	$2,641 to $1,443 (-45.4%)

What we changed:

Rebuilt paid search from two broad campaigns into separate campaigns by buyer intent — branded, product-specific, commercial, and competitor. CPA targets set to the actual value of each deal type.
Built landing pages that match the campaign. No more paid traffic dumping on the homepage.
Repositioned paid social as awareness, not a closing channel. Cost per lead fell 43%. Close rate on paid social leads nearly doubled.
Removed the creative bottleneck so new ads, pages, and offers ship in days instead of weeks.

What this means in dollars: at the client’s approximate 40% gross margin, every $1 of paid ad spend returned $1.82 in gross profit in 2024 and $2.87 in gross profit in 2025. Same client, same tracking, better account.

We don't pitch. We audit.

If you’re running $250,000-plus in paid media, selling industrial or commercial products with a longer sales cycle, and you suspect the account could be working harder — we’d be glad to take a look.

We pull your account, show you what we’d change, share the math, and if it’s there, we start. If it isn’t, you keep the audit. No pitch deck.

Andre Rosdahl runs the audit personally. Not an account manager. Not a junior buyer.

Or email Andre directly: [email protected]