For companies whose ad spend has to prove itself in revenue
I run Google, Microsoft, Meta, and LinkedIn campaigns for manufacturers and other businesses whose leads talk to a salesperson before they buy. Every number I report is built from your CRM, not from the number the ad platform reports to itself.
The numbers
Every figure below is anonymized, and every method is described so you can judge it rather than take my word for it.
Proof on this site runs anonymized, with the descriptors, methods, and figures kept exact. The first two are CRM-attributed and compare full years, not partial periods. The 285 calls were matched to CRM records on area code and timestamp across 18 months. The 63% covers three consecutive months on one manufacturer’s account, where a second platform on the same account overstated by 44%.
Who I work with
Most of my work is industrial and commercial manufacturing, and that is on purpose. It is the buyer I understand best: a product with specifications, a sales cycle measured in quarters, and a purchase that more than one person has to agree to.
Referrals bring other work my way and I keep it. An urgent care group with several locations, a technical consultancy, a leadership development firm. Different industries, same underlying problem: the spend reports well and nobody can tie it to revenue. If your product takes real consideration to buy, the work travels.
What I do
Google, Microsoft, Meta, and LinkedIn managed under one retainer, by me. Landing pages, conversion tracking, and attribution are part of the job rather than line items, because campaigns built on a broken measurement layer waste money quietly for months.
Buyers now ask ChatGPT, Gemini, Claude, Perplexity, Copilot and Google’s AI Overviews for a shortlist before they ever run a search. I test the questions your buyers actually ask, record what each engine answers, and show you who gets recommended when you don’t.
Both start with a conversation. If you want to see something first, the free Competitor Ad Check shows which of your competitors are running Google and Meta ads, in about a minute. Run the free Competitor Ad Check ›
Flagship engagement
The problem. Phone-call leads were landing in the CRM with no source attached, so paid search was being judged on lead volume that was missing a chunk of its own calls. On top of that, a Shopping campaign was spending 4% of the budget it had been given and nobody could say why.
What I did. I matched the ad platform’s call data to CRM records on area code and timestamp, then ran the same match backwards across the archive to reclaim the calls already filed without a source. That returned 285 of them, raising real paid-search lead volume by 14%. The Shopping campaign turned out to be restricted to a short product list set years earlier and never revisited, which is why it could not spend. The next year’s plan came straight out of those findings: fewer wasted segments, more budget behind the ones that closed.
More work, including the conversion rebuild at an urgent care group with several locations ›
Cost per lead
Deals closed
Total paid media spend
Full-year comparison, CRM-attributed. Deal counts and revenue come from the client’s CRM, not from conversions reported by the ad platforms.
Original research
In August 2026 I put 36 real buyer questions to ChatGPT, Claude, Perplexity and Gemini across six industrial categories and 71 brands, and recorded every company each assistant named. The gap is not subtle.
manufacturers were never recommended by any assistant.
recommendations across 96 early-stage probes. The buyer is researching and no company is in the room.
no category had one brand that all four assistants placed first. Absence is a consensus. Leadership is not.
Who you actually work with
I’m André Rosdahl. Synthesis Insights is my agency, and I run the accounts personally. The person who writes the strategy is the person answering for the search terms report on a Tuesday morning and sitting on your reporting call to defend the numbers.
When you ask why a budget moved, you get the answer in the same conversation.
How I work
I start in your ad accounts and your CRM and work out what the spend is actually producing. If the math does not support hiring me, I will tell you that on the call.
Conversion events get verified at the data level before a single budget moves. Cost per lead and cost per acquired customer get rebuilt on CRM outcomes, so the numbers we argue about are the real ones.
You see the same numbers I use, including the ones with limits on them, and you get a plain reason for every change I make.
“Open, honest, and easy to work with, André and his team strive to understand your company and your customer... the feedback and analytics provided have proven that hiring Synthesis Insights has been well worth it!”
Marketing team, industrial manufacturerQuestions people ask before booking
All four. Most engagements run Google and Microsoft search with Meta or LinkedIn added when the buyer is actually there. The channel mix follows where your buyers make decisions, not a package.
Ad platforms count a conversion when someone fills a form or starts a call. Your CRM knows which of those became a real opportunity and which closed. I match the two, so the number we optimize toward is closed revenue rather than form fills.
Often just one, and I will say so. Paid media generates qualified leads this quarter. AI visibility changes whether an assistant names you when a buyer asks months earlier. If the phone is not ringing now, paid media comes first.
You own every account, your analytics and your data, so nothing is held somewhere you cannot reach it. Work is documented so another competent practitioner could pick it up, and I cap how many accounts run at once for exactly this reason.
I quote after I have seen the account, the CRM and the length of your sales cycle. Any number posted here would either be wrong for your situation or one I would have to walk back on the call, and starting with a correction is a poor use of both our time.
No, and be skeptical of anyone who does. Nobody outside OpenAI, Anthropic, Google and Perplexity controls what those systems say. What I guarantee is the measurement: a documented baseline, a specific list of what is holding you back, and a re-run of the identical question set so you can see what actually moved.
Budgets too small to carry a management fee, impulse products with no salesperson in the loop, and anyone who wants every channel from one vendor. Saying no to the wrong engagements is why the right ones last five and six years.
Thirty minutes on your numbers. Bring what you spent and what your CRM says closed, and we will look at the gap together.
Book an intro callIf a call is early, start smaller. See which of your competitors are running Google and Meta ads right now. About a minute, and you do not have to talk to me. Run the free Competitor Ad Check ›